With her latest book, “Make Art that Sells”, author and designer Carina Gardner delivers a roadmap for artists and
designers to unleash their money making potential in the vast online marketplace.
“Make Art that Sells” reveals the “secret sauce” for any artist trying to transition from starving to thriving in their art business. Most artists lean heavily on the idea that art should simply be a form of self-expression and many don’t think of their art as a business at all. “Make Art that Sells” challenges that mindset.
“The Make Art that Sells Formula is meant to allow you to add your personal style and self expression to the creative process…not take away those things.” Chapter 1
“Make Art that Sells” powerfully shows how a single formula can work to boost any art career whether it be digital art such as cutting machine files for Cricut or Silhouette, stickers, clipart, art prints and printables to more traditional art forms.
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Carina unveils a blueprint for artistic entrepreneurship that empowers creators and artists to build a sustainable career. The “Make Art that Sells” formula is a simple, plug and play way for artists and creators to create a clear framework for their businesses. Whether you identify as an artist or a designer this book is for you.
“There are two key things that you have to do as a creative to make art that sells. First, make art that your custome can use and, second, distribute your art where it can easily be bought.” Chapter 1
Carina analyzes well known artist’s successes and failures throughout history and why the term “starving” is often synonymous with art. She examines the lives and art of well known artists, writers and musicians such as Vincent Van Gogh, Emily Dickinson, and Johann Sebastian Bach as well as Leonardo da Vinci, Rembrandt and Michelangelo to illustrate why mindset makes a difference.
“Even if you have no intention of becoming Van Gogh or any other famous artist, being a creative today means finding your customer.” Ch. 2
“Usefulness is the simplest piece of the puzzle in explaining why more artists are not making art that sells. It's not the fault of the art. It usually boils down to a lack of usefulness.” Chapter 6
Some of the things readers are saying about this book:
“I have never seen something more fit to my life and goal than Carina Gardner’s design approach. Leveraging her knowledge of her doctorate in design, her success as a teacher and her experience as a businesswoman is more than design, it is about changing the lives of designers. Teaching how to make my designs make money and to accomplish my dreams. I highly recommend starting that journey with Carina Gardner’s book, Make Art that Sells.” Coleen Rood, draft designer.
"Make Art That Sells" is an insightful book that outlines a practical formula. It has provided me with a clear concise understanding of where my design business is and how to take it to the next level.
Overall, it's a must-read for anyone looking to turn their passion for art into a profitable venture.” Coffeemomma Creations
This book is for artists looking to elevate their craft and monetize their creations. Carina provides valuable insights and practical strategies to help artists frame their business and start generating income.
Whether you're a seasoned professional or just starting on your artistic journey, this book offers a comprehensive guide to navigating the art market and building a sustainable career.
Inside, you'll learn:
- How to identify your niche and find your customer.
- How to make your product stand out in the online marketplace by developing your own personal style.
- How to create products for your customer that are both beautiful and useful.
- How to create your personal brand.
- Methods for expanding your reach and growing your customer base.
- Possible selling vehicles available to artists and designers.
With Carina Gardner's expert guidance, you'll gain the confidence and skills needed to transform your passion into a profitable venture. 
Available now at Amazon.
Grab your copy and start making art that sells!
Carina also includes a bonus Masterclass for FREE! Click below to get it. Use the code makeart to receive this for free.
If you have been following along and have never joined a Design Bootcamp, I’m going to encourage you to sign up! It’s 5 hours of workshops and we have live versions going on often so that you can come and ask questions. Go to www.designsuitecourses.com/designbootcamp
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