As the summer fades and the holiday season approaches, many designers feel the urge to slow down or even stop designing. It is a common occurrence. The bustling summer months often lead to a well-deserved break. However, the holiday season should not be a time for designers to pause. In fact, it's a critical period to keep the creative juices flowing. Here’s why:
The Holiday Sales Boom
Everyone knows the holiday season is the time designers see the biggest sales of their year. It’s easy to fall into the trap of thinking that because sales are booming, you can relax. However, this is actually the best time to stock your shops with new, appealing designs. Customers flocking to your store for holiday gifts will likely return throughout the year if they see versatile designs suitable for other occasions.
Year-Round Appeal
When customers visit your shop during the holiday season, they are not only looking for Christmas or Hanukkah gifts. They’re also scouting for items they can use later in the year. Crafters are looking for designs for birthdays, Mother’s Day, back-to-school events, or any other special occasion. By offering a diverse range of products, you ensure a steady stream of customers throughout the year, not just during the holidays.
Leveraging Holiday Creativity
Let's be honest – if you're a designer, you're probably already in full holiday mode by November. I know I am. Designing Christmas cards, creating a whimsical Christmas Village, constructing a Gingerbread House, crafting Christmas ornaments, and planning all sorts of holiday-themed projects become a significant part of what you do this time of year. So why not capitalize on this festive creativity?
Stock Your Shops
All the holiday-themed items you’re designing can and should be added to your shops. By continually updating your shop with fresh designs, you keep your inventory dynamic and engaging, encouraging repeat visits and purchases.
Preparing for the Post-Holiday Season
The designs you create during the holiday season don't just have to be for the holidays. Think ahead and create items that can be marketed for other events and holidays throughout the year. This ensures that when the holiday rush is over, you’re not left scrambling to come up with new products. Your shop remains stocked with relevant, appealing designs that keep customers coming back.
While it might be tempting to slow down as the holiday season approaches, maintaining your design momentum can lead to significant benefits. By continuing to create and stock your shop with versatile designs, you ensure a steady stream of customers throughout the year. Embrace the festive spirit and leverage your holiday creativity. While you are at it, don’t forget to enjoy yourself and make lots of fun gifts to give and to put into your shop.
Here are a few fun holiday podcasts from Make and Design that will get your creative juices flowing.
Episode 214 5 Things That Make Me Crazy During the Holiday Season
Episode 51 Get Your Holiday Crafting and Quilting Gifts Done Now
Episode 75 Three Crafts I Recommend You Try This Holiday Season
Episode 64 How Will You Show Up for The Holidays?
