By: Sharia Morton
Why Make Art That Sells is a Must-Read for Artists
If you're looking to grow your art career, Make Art That Sells is the book that can transform your journey. The moment I picked it up, I knew this compact book held the key to unlocking the potential of my creative work. Written by Carina Gardner, Make Art That Sells not only provides practical advice but also challenges the outdated "starving artist" myth. As someone who once believed in that myth, I can say this book was truly a game-changer.
Right from the start, Make Art That Sells offers clear, actionable steps to build a thriving art business. It’s designed for artists at every stage, whether you’re just starting or looking to expand. I personally began reading this book when I was still figuring out how to turn my artistic passion into something more than a hobby. The book walked me through each stage of the journey, from identifying my unique style to targeting the right audience.
One of the standout features of Make Art That Sells is the formula that Carina introduces. This formula enabled me to see my art through the lens of a business, rather than just as creative expression. In doing so, it helped me evaluate my work critically and identify new market opportunities. More importantly, the book taught me how to ask myself essential questions: What medium best suits my work? What themes resonate with my audience? These questions became the foundation for defining my own artistic voice.
Additionally, Carina's step-by-step guidance makes the process of selling art feel attainable. She breaks down the complexities of the art market into bite-sized, actionable strategies. Whether you’re focused on painting, digital art, or another medium, you’ll learn how to position your work for success. One of my favorite aspects of the book is how Carina simplifies what can often feel like an overwhelming process, helping you see the bigger picture of your art business.
For me, the Make Art That Sells formula was a major turning point. It completely shifted how I approach my art career. Before, I saw my creative work as something separate from business—now I view it as an integral part of a sustainable career. I no longer feel like I have to sacrifice financial stability to do what I love. Instead, the book has helped me build a bridge between passion and profit.
Looking back, I realize how much Make Art That Sells has influenced my path as a designer. It’s not just a book—it’s a roadmap that helped me gain clarity about my goals, my audience, and how to grow a successful business. It also reignited my joy for creating, knowing that my art can both inspire and sustain me.
If you're ready to take your art to the next level, Make Art That Sells is the perfect companion. It equips you with the tools and mindset needed to turn your creative dreams into a thriving, meaningful business. And that, in my experience, has been priceless.
You can get this book here: https://www.amazon.com/Make-That-Sells-Carina-Gardner/dp/B0CTHPSRK3
