
Looking to stop leaving money on the table and negotiate like a pro? In Negotiation Secrets Every Designer Needs, Carina Gardner is joined by negotiation expert Susie Tomenchuk to reveal how designers can negotiate with confidence, protect their value, and land better deals. Whether you’re discussing contracts, licensing, or client rates, the strategies shared in this session will empower you to approach every negotiation with clarity and skill. Additionally, these tips are designed to help you build stronger client relationships while maximizing your income.
Key Takeaways from Carina Gardner and Susie Tomenchuk
During this insightful video, Carina and Susie cover essential negotiation techniques that every creative professional should know. Specifically, you’ll learn the #1 mindset shift for confident negotiation, as well as how to handle pricing pushback without losing a client, and practical, real-world scripts to use during high-stakes conversations. Moreover, these tips are not just about money—they’re also about respecting your work, asserting your value, and ultimately building sustainable creative careers.

Negotiation Is a Creative Skill You Can Master
One key takeaway from this session is that negotiation is a creative skill you can master. Just like your design work, negotiation requires consistent practice, thoughtful strategy, and confidence. Furthermore, by applying the tips shared by Carina and Susie, surface pattern designers, illustrators, and other creatives can transform challenging discussions into valuable opportunities to grow their business and, ultimately, increase their income.
How Designers Can Apply These Strategies
This video is perfect for designers at any stage who want to:
- Communicate their worth effectively to clients
- Approach contracts and licensing deals with confidence
- Implement proven strategies to handle pushback without stress
- Build long-term relationships while maintaining strong pricing
Resources to Help You Grow Your Creative Business
For more resources to grow your creative business, check out:
Don’t miss this opportunity to learn negotiation secrets from the experts. Watch Carina Gardner and Susie Tomenchuk reveal the strategies that can transform the way you work with clients, protect your creative value, and achieve better deals every time.You can watch the video here:
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