Design Lessons Archives -

Personal Experiences of Starting A Crafting and Surface Pattern Design Business

Design Lessons, EVENTS / Carina Gardner Team

I had a wonderful opportunity to talk with Design Suite members Tiffani Hawkins, Viveca Chenoweth, and Jennifer Burba in a live panel for the Design Suite Maker Conference about their design businesses, shops, and why they decided to start their own design businesses.

Every woman’s journey is unique, and their circumstances vary. For example, Viveca is retired and spends her time being creative and growing her shops. Tiffani, a passionate crafter, works full-time and builds her design business in the evenings and on weekends. Jennifer is a stay-at-home mom who’s also finishing her Bachelor’s degree (find out how many kids she has in the YouTube video).

Despite their different life circumstances, each of them is actively building their own design business.

In this panel, they’ll share what they love and what they find most challenging. Get a behind-the-scenes look at the real lives of women working hard to make their dreams a reality.

Want to know more about the workshops these women taught? Get the All Access Pass to this conference, which will give you access to 38 presentations here

Learn more about Design Suite here

Watch the full video here:

XOXO,

Carina

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Turning Creativity into Cash: Simone Bowles’ Profitable Journey with Design Suite

COURSES, Design Lessons, Interviews, PODCAST, Reviews, Video / Carina Gardner Team

Simone Bowles, a two-year Design Suite member, discusses with Carina Gardner about the incredible success and money she has made after joining the program in this podcast. She begins by talking about how she chose a career that was not quite creative enough for her.

Simone states, “I read this book by Julia Donaldson called the Artist’s Way, and she said that a lot of people who were creative go into careers that are almost creative.” In a world brimming with opportunities, the journey of fulfilling one’s creative and entrepreneurial aspirations can often feel like a daunting task. Simone took a leap of faith that many are afraid to do, leaving her past career and pursuing her creative dreams by joining the Design Suite program, tailored for aspiring designers who want to make money with their creations.

“In terms of actual graphic design, I knew nothing,” Simone explains, “I came from a world that was so different. [I felt like] the imposter, like ‘how am I going to do this?’ …But then I [remembered] that they chose me for a reason… It grew me in so many ways… and if you were to ask me the year before ‘would I do freelance graphic design’, it would be a definite no… I thought it would be so hard.”

Simone went into the program with hardly any experience of creative design. However, as the process went on for her, passion was ignited, breathing life into her artistic visions. She quickly found a love for what she was doing. She explained that, “This is for me, I want all of the things,” as the program went on for her. After the first year of the program, there was so much that Simone learned. She felt the strong desire to continue for another year, allowing her to make lots of money from this. “Honestly I feel like I can call myself a designer now… once you do, the jobs come!” Opportunity was met with hard work, and Simone’s work took off.

When talking about her success, Simone stated, “Just be open to the path that [comes] to you. If you try to go down one road you get so much resistance… I made the money within my second year [of the program]… I made enough to pay for the kids’ school tuition which isn’t cheap… and that was in my second year!”

After the decision was made to pursue this dream of Simone’s, she was rewarded. Design Suite is the catalyst for inspiration to make money, and Simone did just that in her second year of the journey. She was extremely grateful and emotional over the success she has reaped in the podcast when explaining the money she made to pay for the tuition of her kids’ educations. You truly get what you pay for when you join the Design Suite courses, along with opportunity and fulfillment bursting at the seams.

Not only did Simone make a great amount of money, she also built incredible relationships with those in the Design Suite community, which is huge. Simone goes on to say, “It’s key… I just know people I can go to who are now friends of mine… in the sewing world… in the patent world… in the papercraft world… that is gold.” She continues by saying, “There’s so many things [that make Design Suite good value]… It really is the community and the information… Design Suite has those supports.”

From all across the globe, there are members of the Design Suite program, and these members build one another up, offer advice, help, and friendship, taking things to a more meaningful level through this program. This brings that human connection that is missing in a lot of programs.

The opportunities are endless when becoming a member of Design Suite and embarking on the journey, allowing for personal and professional growth. The program serves as a catalyst for self-discovery, empowering individuals to leverage their strengths and carry out their niches in the creative landscape. Simone Bowles is an excellent example of this coming to reality.

To access Simone’s business and creations, you can follow her on Instagram: @_simonebowles_ or find her on Etsy: SBPARTYPRINTABLES.

If you want to watch the entire interview with Simone here:

Or listen to the podcast here: https://www.buzzsprout.com/2040698/14510635-episode-415-making-money-as-a-designer-with-simone-bowles.mp3?download=true

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The Top Three Things You Need to Start Your Surface Pattern Design Business

Classes, COURSES, Design Lessons, PODCAST / carina

Many people dream of creating a surface pattern design business or businesses in the craft field like sublimation, Cricut or Silhouette files, Glowforge files, or printables. As my own design business has flourished over the last 14 years, I have turned part of my focus to helping other designers get started in this field.

Today I want to focus on surface pattern design since this was one of my early goals when I was a new designer.

Many of the things that I’m going to cover today are also in my New Designer Checklist. You can get this free download by going to my Instagram and following me at @carinagardner. If you comment “CHECKLIST” on the most recent post, I’ll send you a PDF link in your DMs.

This checklist contains six practical points to help you get started. Today I’m going to talk to you about three of those.

The Top Three Things You Need to Start Your Surface Pattern Design Business

Tools

1. Tools are everything. In Stephen Covey’s “Seven Habits of Highly Effective People” he says to “sharpen your saw.” Abraham Lincoln said, “If I only had an hour to chop down a tree, I would spend the first 45 minutes sharpening my axe.” Both Abraham Lincoln and Stephen Covey understand that tools save you time and money. A sharpened saw or axe will make the work go quicker.

I’ve been known to tell people to hold off on joining my Design Suite program until they have purchased the right tools.

One example of something I do not skimp on is computer memory. I will pay extra to put more memory into my laptop because I know it will save me hundreds of hours of time because the computer will go faster.

Software

2. I’m a huge advocate of the Adobe software. I have been using the software for over 20 years and it is the gold standard. While there are a lot of new programs out there, none will help you create your final production pieces. Do the hard work and learn Adobe Illustrator and Photoshop and it will serve you well as a professional designer.

Other tools like Procreate can be used in conjunction with the Adobe Software (many of our courses reference Procreate and many of our Design Suite members use it). However, we have to finalize all design work in Photoshop or Illustrator before sending it on to it’s final destination.

I get a lot of resistance to this because many people really emphasize that the other programs are so much cheaper. Have you heard the saying, “you get what you pay for”? This is certainly the case with design software.

A Plan

3. Finally, you need a plan for selling your designs. I talk about this in my Design Bootcamp because it is such a vital piece of making money as a designer. This was one lesson I personally learned.

I find that many people go into design with the mentality that they are just going to make what they like. Creating a plan for who you are designing for will make your design work stronger and help you build for the final production stages.

Do you know where to start now? Are you ready to learn more?

Check out an upcoming bootcamp, here: https://www.carinagardnercourses.com/designbootcamp.

Keep designing!

Carina

Want to learn more about this? You can listen to our Podcast Episodes here.

You can also watch the full episode here:

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New Card Classes

Classes, Design Lessons, Illustrator / carina

I am so excited to offer two new classes in the shop! These are part of a new Design As You Go Class series, where I try to spend time with students actually making projects that they can use! The best part is that these classes are cheap ($25) and contain tons of new techniques and new approaches in Illustrator.

In Invitation Design, we make three cards: a birthday invite, baby shower invite, and spring party invitation. The best part about these invites is that they are customizable to your style and needs. I’ll be reworking the birthday party invite for Charlie’s upcoming birthday in August.

In Holiday Card Design, you can get a jump start on Christmas, Halloween, and Easter. Don’t pay for card designs! Instead make one that is uniquely yours! There is a bonus print lesson in this class, as I show you the website I use to upload my card designs.

Of course, there is a Release Sale on both of these classes! They are 20% off through Friday ($20). Take advantage while you can!

Happy Learning!

Carina

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Design Workshop Workbook Mailed!

1 Comment / Design Lessons, Workshops / carina

I finally got everyone’s packets mailed out for the Paper and Digital Designer Workshop. I’ve been promising myself that I was going to get these workbooks mailed out before the end of the month and I’m patting myself on the back because I did! Whoo Hoo!

I’m pretty excited about the stuff we are going to be working on and although the workshop isn’t until February, I managed to give the everyone a good amount of work before they even show up! (That’s the college professor in me.) Hope the participants all enjoy and have fun with it!

We still have a limited number of spots left open for this workshop, and you should check out the coupon from the most recent newsletter (page 4) if you are in Utah.

Tchau, Carina

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I am reading…

2 Comments / Book Reviews, Design Lessons, Stuff I Love / carina

Just My Type by Simon Garfield. It’s laugh out loud funny for those with a type-sense-of-humor!

I am reading… Read More »

Exciting New Upcoming Events!

2 Comments / Design Lessons, Digital Scrapbooking, Scrapbooking, Stuff I Love, Tutorials, Workshops / carina

There are two spectacular events that I plan on attending in the coming months. The first is Spraguefest!

This is an annual event hosted by Jessica Sprague to further build (the already awesome) community. I know there are going to be a lot of awesome people at this event, and I’m pretty excited to attend! I’m teaching a class on color (it’s going to be messy!).

Spraguefest is October 7-10, 2011 and there is a registration fee of $80 for classes and materials. I know there are going to be goodie bags (yum) and some fantastic teachers! This year we are in Las Vegas and I’m sure that whatever happens in Vegas will stay in Vegas. That means a lot of late night craziness. Oh alright, maybe some daytime craziness as well (I might have done a little dance in the street last year).

The second event is my brand new Paper and Digital Designer Workshop! Think elegant girls-trip-meets-intense-design-school. Yep, it’s going to be that kind of weekend!

We’ll be in Salt Lake City working on your paper and digital designer skills (and possibly your shopping skills, manicure skills, nunchuck skills…). It’s going to be a super intense experience that will help you explore your creativity! We are staying at the Little America Hotel , who will also be catering nearly the entire event. The Little America is well known for being a luxurious Four Diamond Hotel and their menus and decor are impressive! Get ready for a glammed-up girls weekend that will also define your design career!

Registration for this event is capped at 20 people and is first-come, first serve.

Check out our workshops page to learn more and register!

I hope to be able to hang out with you at one or both of these events!

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Typography

5 Comments / Design Lessons, Stuff I Love / carina

I’ve been knee-deep in writing Art of Digital Design II. That means wading through my library of typography books. Trying to pick out the essentials for a single lesson (when I usually teach an entire semester) is certainly a challenge.

In the midst of writing last night, I popped over to my friend Melissa Esplin’s blog and noticed that she had an awesome post on type. It’s very fun! She also references this post on type from Goodlookcookbook. Type-nerdiness! It warms my heart!

Here’s my addition to their lists—my personal favorites that I wish I saw more of!

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Jessica Sprague Highlighted on KSL’s Studio 5

2 Comments / Design Lessons, Digital Scrapbooking, Jessica Sprague / carina

I’ve been working on samples for my new ABC Class at Jessica Sprague. I sent off my ABC Books last week, and I was so happy when they arrived yesterday. The samples turned out really cute and now I’m off to see what else I can make out of these templates!

I am now going to hijack my own post. Yesterday, I went to the gym and so happened to see this video (below) on TV (KSL’s morning show at 11am). It is Utah’s Studio 5’s segment on Mom’s going back to school. Digital classes anyone?

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Old School Fun-Paint and Play in a Cardboard Box

1 Comment / Design Lessons, Family, Jessica Sprague, Stuff I Love / carina

I bought a dresser last week and, of course, the best part is that it came in a box. After playing with it for a week inside, we dragged it outside to paint it and let the neighborhood play in it.

They get to use their creativity and it’s free…man, I love a good box!

Also a shout out to everyone taking Jessica Sprague and my course: The Art of Digital Design today! It’s week 5 and you are stuck with me (whaaahaaaaa)! Excited for all the fun we’re going to have this week!

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Craft Project-How to Make an Easy Octopus Costume

1 Comment / Design Lessons, Digital Scrapbooking, Family, Free Digital Downloads-Freebies-Free Digital Printables, Holiday Projects, Stuff I Love, Tutorials / carina

Yes, my daughter wanted me to make her an octopus costume for her birthday. So how could I refuse? I kept it simple by buying a t-shirt (with the gems already on it) and women’s long socks. Add some filling, a t-shirt transfer kit and my sewing machine and I was set. The only problem? Once I made one for my oldest daughter, I had to make a second one for my youngest daughter. Thankfully, it’s project that can be done in a couple of hours.

Here’s the basic idea. Take a t-shirt and iron-on one of my adorable octopus stickers. Or skip this step entirely. Then stuff 6 women’s socks with filling and sew them to the ends of the t-shirt. Grab a beanie hat (add a flower for fun) and put on a pair of shorts and a final pair of socks (so there are 8 legs in all). Instant octopus!

Want the full instructions and photos? Just download this pdf with my instructions for creating this easy craft project!

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Easy T-shirt Project-How to go from Digital Product to Iron-On

1 Comment / Design House Digital, Design Lessons, Holiday Projects, Stuff I Love, Tutorials / carina

Creating great projects from digital products is easy! For example, my daughter’s birthday party was last week and we did an underwater theme. So my gifts to all the little guests were mermaid shirts with matching hair color for each girl. My daughter wanted to be an octopus, so I simply ironed-on an octopus illustration I made onto the simple costume I created for her (to see how to make the octopus costume, please visit the octopus costume post).

So here’s how I created this cute little gift idea.

1. I bought a package of Dark T-shirt transfers and a few t-shirts in blue and dark pink. I picked them all up at Target but many places would have these goods.

2. Choose an illustration from your favorite digital kit…stickers work best because they are png (no background). I used my Tiny Mermaid line for this project.

3. Print your illustration onto your Transfer Sheet (follow the instructions from the back of tha package.). I just used my inkjet printer at home and bought inkjet transfers. If you want to maximize space, create a 8.5″ x 11″ document in Photoshop and place several stickers to cut out.

4. Cut out your printed transfer VERY CAREFULLY. Because it is on a dark T-shirt, you will want to cut out all the white and get as close to the edge of your design. For example, on the octopus sticker, I had to cut out a couple of the legs seperately because they were seperate from the body and I didn’t want white to show up between the legs.

4. Follow you transfer paper instructions to iron on the design to the t-shirt. For mine, I laid down a pillow case on a hard surface and laid a sheet of paper (provided by the iron-on packet I bought) down over the t-shirt and ironed for 1-2 minutes.

And that’s it! I great project that my children adore and made Siri’s party special.

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New Year’s Resolutions-A Day Late

1 Comment / Design House Digital, Design Lessons, Digital Scrapbooking, Fabric, Family, Illustrator, My Minds Eye, Scrapbooking, Stuff I Love / carina

I’m just getting around to posting my New Year’s Resolutions. Not that they aren’t the same as most of yours…get in shape, give more time to myself, my family, document our lives (I’m hosting a 365 at DHD)…yada, yada, yada. Mostly, I just wanted to post because I am so EXCITED for 2010. It’s going to be a fun year. I can feel it. And I hope it will be for you too.

Here’s what’s on the horizon for designwork this year:

* Two fabric lines will hit quilting shops this year. Coquette will arrive in quilting stores in June (call your quilt shops this month to ask if they will be stocking this beautiful line from Northcott!) and Love Nest will come out later in the year. All of the fabric samples are up for your viewing pleasure!

* A brand new Carina Gardner™ Shop will be opening up! We will be offering limited quantites and fat quarters of the new fabric line and will also eventually carry all kinds of goods from my designs in scrapbooking and fabric. The Shop is set to open in June 2010. I’ll have more information on it as it gets closer.

* I’m at a new digital shop! This has already happened but it is such an exciting venture for me as I get to participate in Jen Allyson’s newest venture! She’s a pleasure to know and a fabulous designer! I think you’ll see that Design House Digital will be the fastest growing digital shop in 2010. It already has had some astonding traffic! I’m just proud to be apart of such a wonderful group.

* I’m pleased to be teaching again. It’s been two years since I stopped teaching at the University of Minnesota. I never thought that teaching would happen to fast for me again. You can find my newest adventure with Jessica Sprague teaching a self paced course—Illustrator 101.

* Keep checking back for my Paper Lines with My Mind’s Eye. I’m sure we’ll have several in the works this year.

And while there might now be a bullet point on this one, if you know me, there will be plenty of other good things happening in 2010 on this blog. I’m already working on a great craft project for my daughter that I’m excited to share with you (give me a week to finish it up!)! And with all the fabric hitting my studio in May, you know we will be sewing like MAD around here!

Hope you had a wonderful holiday weekend and may you be happy in 2010!

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There Are Going to Be Some Changes Around Here! Illustrator Class & New Digital Scrapbooking Site!

8 Comments / Design House Digital, Design Lessons, Digital Scrapbooking, Family, Free Digital Downloads-Freebies-Free Digital Printables, Illustrator, Scrapbooking, Tutorials / carina

It’s a season of change around my house. Josh started work with a new law firm, Siri has lost tooth number 2, Felicity has been trying out her new potty, and I’ve got some great new projects in the works. The first is this brand new online class for Illustrator, which goes on sale TODAY at Jessica Sprague.com! After teaching Illustrator at DSE, this last September, I was overwhelmed by the number of people asking for an online course. So here it is folks! A four week long Illustrator course that is completely self-paced and easy to use. The videos are broken into smaller tasks so it’s easy to go back to a tutorial. I’ve also included 3 Bonus lessons, digital scrapbooking kits, and vectors in the course.

While I created this course initially for digital scrapbookers, I would recommend it to anyone who is even thinking about getting into design. I’ve incorporated everything I would teach on Illustrator in a university-level introductory graphic design course.

So want to see what the class is going to be all about? Go straight to the Jessica Sprague site to see the introduction video, purchasing information, and the Lesson break downs. You can also go to YouTube to see the video. I recommend watching the video because it will show you a short tutorial of a class lesson along with everything you will need (aka technology requirements) to take the course.

With all change, there is also some sad news. I have decided to move my digital scrapbooking store from Two Peas. You will still be able to find all of my 2008-2009 digital designs there, but I will be moving to a new store come January 1st, 2010.

I’m pretty excited to have been asked to come to the new store (which isn’t even open yet) because it will be site with designers that are so amazing! The name of the site is Design House Digital (http://www.designhousedigital.com/) and the list of designers going there is UNBELIEVABLE! I can’t spill anything yet, but you ought to check out the place holder blog to grab the newsletter freebie (it’s FABULOUS!). And while you are at it, sign up for twitter https://twitter.com/designhousedigi since I was told that people will get updated with the new freebies and store updates there.

Well, that’s it for now. I’m working away at a christmas line for fabric and paper and enjoying my little ones during this holiday season. Hope you are having a happy December too!

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The Digital Scrapbooking Experience

7 Comments / Design Lessons, Digital Scrapbooking, Scrapbooking, Stuff I Love, Two Peas in a Bucket / carina

Finally! After a crazy two days I have a chance to write about DSE! Thursday afternoon I taught an Illustrator class at the Digital Scrapbooking Experience in Provo, Utah. Jen Allyson flew in from San Francisco to help me out.

I had a WONDERFUL time with the students! After teaching 5 years of college, I had completely forgotten how wonderful it was teach students who are eager to learn (and everyone in my class was!). Thank you ladies + Gary for participating in my class! I’m glad I did it because it opened my eyes to what people can do with a little bit of education on the programs. I’m constantly asked about becoming a designers and I may have just had my eyes opened to some new possibilities for these people. I’ll let you know on the developments.

I also hosted a table with a cute little flower make-and-take, candy, and my papers from My Minds Eye (and if you haven’t figured it out yet, papers that get printed can also be bought DIGITALLY from me). Jennifer Allyson and Garden Girl Gennifer Bursett both helped me. In fact, I probably owe Ms. Gennifer since I managed to forget my camera and I all these photos are hers! I showed off my digital book that was printed from My Pic Tales and Silhouette Machine, which made all my make-and-takes (and I couldn’t live without at this point!).

You can make our make and takes too! All you need to do is go to the Paper Flower Wreath post and download the pdf. The flower shape we used can be used as a pattern and hand cut out, or I also provide .gsd files for you to use on your own silhouette. Here’s photos of Jen and Gen sporting the barrette version you could make. We also had laundry clips and pipe cleaner for attaching to badges or making wristlets. The papers we used for the table all came from my Paris and Co. and Bella Bella Paper Pads that can be bought exclusively at ACMoore.

Some of my favorite moments at DSE? I loved meeting the other instructors (I was so happy to see Crystal Wilkerson there!), I throughly enjoyed Jessica Sprague’s Keynote address, and (my most favorite moment of all) when one of my students (of whom I will refer to as the “Atlanta Gelato Queen”) slipped a chocolate gelato onto a box I was carrying out.

Thanks for all the fun everyone! I could only go to one day of DSE (sorry everyone! I just couldn’t get up there yesterday and today is packed!) because we closed on our house yesterday! Yippeee!!!!!! And now, the work begins…or might I say, the true Project Mania begins! September might end (and I have a few projects yet to finish up!) but in October I’ll be posting all my house fix ups.

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Printing a Digital Book

Design Lessons, Digital Scrapbooking, Scrapbooking / carina

I finally did it! I printed my very first digital scrapbook. I remember when I use to explain digital scrapbooking to people, they’d say, “Digital?…does that mean you just look at them on the computer?” And I’d have to tell them you could but the point is to have it printed and have a BOOK. I mean, it is called scrapBOOKing even if there is the word “digital” in front of it.

So after not quite 2 years as a digital designer, here I am with my very first book. I kept it really cohesive by only using certain colors and elements. I stuck to the Sproutlets papers & accessories, the Imprints collection, and the PhotoCuts collection. I was COMPLETELY impressed with the quality of the book (even the hard bound outside looked AMAZING). I had it printed at My Pic Tales. I’ll be sure to be doing a lot of printing with them in the future. I need to do a few books for Christmas and senidng out for books through these guys was a snap!

I got the book just in time for DSE, Digital Scrapbooking Experience! If you haven’t registered for Tips and Tricks in Illustrator, but are attending the event, you can register at the door. I’m also gearing up for Digit Alley on Thursday night. We’ll be doing a fun make-and-take at my table. I’ve been busily having my lovely silhouette cut out little flowers for me. Another surprise? Jen Allyson will be showing up to help me with the class and the make-and-take table!

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Project Mania…An entire month of projects!

9 Comments / Design Lessons, Digital Scrapbooking, My Minds Eye, Stuff I Love, Tutorials, Two Peas in a Bucket / carina

We’re getting started a bit early here (Project Mania officially starts on September 1st!), but I wanted to make sure that everyone has a chance to participate! I’m giving everyone a head start here so that if you have any big projects that need starting or need to clear out your schedule to make way for some great projects in September, you have the time to!

This is a BLOG HOP! Here on my blog, I’ll be posting a plethora of new projects, tutorials, and free downloads to help inspire you. If YOU have been working on some things and want to share OR if you’ve needed a kick start, this is it! Time to get your hands dirty and get going! We all want to see what you’ve done! Whether it is scrapbooking related, sewing, home decor, home organization, crafts…if you’ve been meaning to do it, let’s get it done this September and post it on our blogs! You’ll definitely see plenty from me on these fronts all September.

So you think you want to share what you’re going to be doing September 2009? We’re starting a list right here! First thing you need to do is grab this html code and the little banner to put on your blog. It will relocate you back to this post for the most up-to-date list on blogs/websites participating in Project Mania.

Next, you need to send me the name of your blog and the link you want it to go to so that we can all drop by and see what kinds of things you are getting into! Send it to carina@diginirvana.com.

Here’s the list of everyone participating! Go visit and see what these Project Maniacs are up to!

Carina Gardner Studio (Me)

The Project Girl

Mean Mom Digital Productions

Brought to You By The Letter B

live laugh LOVE scrapbook

Life’s Little Moments

Naomi’s Space

Sophia’s World

My Creative Space

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The First Steps to Becoming a Designer

1 Comment / Design Lessons / carina

I get asked alot “how to become a designer.” There’s really no straight answer to a question like that. I think people are so interested because creativity is an essential part of all our lives. Trying to figure out ways to channel that creativy into a career seems possible by becoming a “designer.” With a little bit of luck and a WHOLE LOT OF WORK, becoming a “creative” is possible. When I say a whole lot of work, I really mean it. Learning the tools of the trade and bettering your eye for building beautiful work are only the first steps. Then comes execution, execution, and more execution. Sometimes I make, make, and make with nothing to show for it.

I received an email from someone asking how they could get started and I thought I would share my advice. I have repeated this advice many times to others who have asked (which is why I decided to share:). I taught graphic design for 5 years at the University of Minnesota and practiced as I taught. My insights might be tainted as a “trained” designer, but I find that raw talent is far and few between and most of us (myself included) needed training to do what I do now. So here’s my email:

Hi,
Thanks for your comment on my blog. The number one thing I can tell you to do is go take a class—get a little more school. It will help you learn the programs you need to get started. Learning Photoshop, Illustrator, and InDesign is not for the faint of heart, but completely worth it to become a competent (and fast) designer. Second, you need at least ONE (if not more) theory class. Something that will really help you to SEE like a graphic designer. Building your visual skills is SO important. Night classes can be taken at your community college or local university. From there, you’ll sort of figure out what you are good at, how much more school you really need, and how best to approach a career change. It will not be easy, but if you love design, it will be fulfilling.

Good luck!
Carina

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Finding Design in Everything: Form and Function

1 Comment / Design Lessons / carina

I was thinking about form vs. function…the time old question of which comes first (think the chicken and the egg) and how they inform each other. Form, the shape or medium that an object or service is in, and function (how it acts or works—the purpose of the object). Designers often say “form follows function.” So for example, a chair isn’t really functional if there is no seat. The form of the chair is dictated by what it’s purpose is (to sit in).

I was thinking about this question in particular as it happens last Saturday. I was trying to figure out a fun afternoon activity for my kids. I came up with the age old “cheerio necklace” since we had everything for it. I was thinking about how a cheerio wouldn’t work for this fabulous activity if it wasn’t for the hole in the middle, therefore making it’s form “functional” for this activity. I mean, you’ve never heard of a Life necklace or a Captain Crunch necklace?

I have no idea why they chose the “o” shape for the cereal, but I found this if you want to know anything about the cooking process of these little cereals. Anyway, this is my very little tidbit on how form and function influences even the tiniest parts (and perhaps insignificant) of our lives. I sure do love those Cheerio necklaces! If you have a form vs. function story, please share!

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Interview with Designer Holly Jones & Giveaway from My Cute Stamps

44 Comments / Design Lessons, Giveaways, Interviews / carina

I have a very special interview with designer Holly Jones today! She is the owner and creator of My Cute Stamps, an absolutely DARLING store with her beautiful clear stamps! She also has a fabulous blog Creating Cupcakes. She’s also offered a darling stamp set to be given away to someone! Let’s meet her:

Carina: What kind of “designer” do you consider yourself?

Holly: I started out as a graphic designer but as I worked at various jobs, I soon realized that I preferred Illustration over design. Now I consider myself an Illustrator.

Carina: Do you consider yourself a “creative” person?
Holly: Yes, growing up my dad owned a small print shop. I preferred playing with his trash (discarded papers, glue, inks, & etc.) more than I enjoyed playing with any of my toys. I love to learn new creative skills. I enjoy drawing, stamping, paper crafting, knitting, jewelry making, the list goes on & on.

Carina: Do you always feel creative?

Holly: Most of the time. Most days I feel like there isn’t enough time to create everything I want to create.

Carina: What kind of jobs have you had?

Holly: My 3 favorite jobs include: 1) Working at the computer lab it college. This is where I learned to use the computer & graphic design programs. I didn’t have a computer of my own until a few years ago, so it was fun to be able to use one everyday at work. 2) Being a “live in Nanny”. I got to explore the Eastern states with a great family whom I still keep in contact with. 3) Designer & Illustrator for Stampin’ Up! I worked here designing papers, products & stamp sets. I really enjoyed the environment and my fun and creative co-workers.

Carina: Tell me about being a mom and your “design work”.

Holly: I work at home with my 2 cute girls. I wouldn’t trade it for anything, It can be challenging at times. My girls are both young and demand a lot of attention, so I really don’t get much work done until they go to bed at night. My oldest daughter is 4. She loves crafts, she has recently been interested in drawing her own stamp sets. She keeps asking when we will be selling her cute designs. I don’t think it will be much longer before she’s ahead of me in her creative skills.

Carina: What do you do now?

Holly: Right now my husband and I have two businesses, Vinyl Wall Art & My Cute Stamps. He does most of the orders & technical stuff, while I do all the design work and marketing. I’m currently designing some new Reposition-able vinyl for Vinyl Wall Art, and getting our display for the Stamp business ready for the Salt Lake Scrapbook USA expo which takes place next week.

Carina: Tell me more about My Cute Stamps? What made you get started with that?

Holly: Initially, I started doing Wall Art because I had a 2 year non-compete contract with Stampin’ Up! I still enjoy designing wall art, but I missed designing for the craft industry. My non-compete contract with Stampin’ Up! ended in October (the same month as my birthday) My husband thought it would be fun to order me some stamps that I designed in celebration of both occasions. I really loved designing the stamps, and had forgotten how much I love to design products for the crafting industry. I posted some of my stamp designs on the internet, and the response was fabulous, so we decided to set it up as a business. I’m really glad we did. I’m having a great time coming up with new set ideas & new product ideas (coming soon.)

Carina: What is your favorite stamp set?

Holly: It would be Eek! A Monster!

Carina: Where do you see yourself in 10 years with your designwork?

Holly: I hope to have an entire line of products within the next 10 years. More than just stamps, perhaps coordinating papers, and craft kits.

Carina: What makes My Cute Stamps Unique?

Holly: When I design new stamps, I really try to keep in mind how the stamps will be used. I try to make each set as versatile as possible. I want the end user to be able to use each set for multiple occasions and projects.

GIVEAWAY FROM HOLLY!

A big thank you to Holly for doing the interview! And she has been really generous to giveaway this darling stamp set: Spunky Nature Stamp Set! It’s my favorite set!

What do you have to do to win it? Comment on this blog and your name will be entered into the drawing! If you go over to check out My Cute Stamps and tell me your favorite set, I’ll put your name in twice! Easy! This giveaway will end on Saturday at 9AM MST and winners will be announced on Saturday morning at 10AM MST. Good luck!

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Why the Empty Space?

1 Comment / Design Lessons / carina

I have been meaning to write on this topic for sometime, but have kept putting it off. So here it is, a look at empty space and why designers love it and others do not. I started thinking about this because I was doing a project for work and had created this beautiful front cover for a program. The design only covered about one third of the area and was situated in the bottom left corner of the page. The design was sent back to me with a HUGE logo to cover the top portion of the program to “get rid of the empty space.”

So my question is, Why are people afraid of empty space? I have heard some of the following remarks: it’s boring, it doesn’t look like much time was spent on it, it’s too simple, or it makes it more interesting if it is all covered up.

It’s interesting that these are some of the reasons why “empty space” is a problem. First of all, empty space, or negative space or white space, as a designer would call it, is really important all on its own. Negative space allows us to focus in on what is important and to draw contrast between the foreground and background. The important thing is to make good use of your negative space.

What do I mean by this? I mean, make your “empty space” count. Make it important. You do this by really creating an interesting shape with your background or doing things in the design that makes the foreground that much more important.

I think the use of negative space and this question of “use of empty space” brings up the question of what a designer’s responsibilities are. Is our only job to to make things look pretty? I hope not. When I first got into design I felt like it was the perfect marriage between marketing and art. As far as I’m concerned, designers are organizers. We take visual information and organize it in a way that it is easy to understand visually. That’s why negative space is so important. We need it to help organize the different elements that need to co-exist and give accurate information.

One way to do this is to simplify your designs. Probably the most famous example of a designer who decided to simplify his design is Lucian Bernhard. This German designer entered a competition for Priester matches and started out with a design with multiple layers of information and imagery. He stripped away everything until all he had left was the brand name and image of the product.

He won the competition because the poster clearly showed off the product and brand name. As a designer, that’s our job. To create focal point, the area where the eye rests or concentrates, that is strong and lets the audience know right away what the message is.

Here are a few examples negative space used well. Look at them and think very carefully about what your eyes is drawn to. Is there a logically way that you automatically look at this? Are you reading it left to right? Top to bottom? Or does the designer push you another way.

Saul Bass (famous for his movie poster)

KidsHaus RoarGrowl

Milton Glaser’s Bob Dylan Poster

Michelle Brusgaard Photograph

Ellen Lupton’s Thinking with Type Cover

BluLima’s Let Them Eat Cake Screenprint Poster

These are just a few examples to get you thinking about negative space. One thing to be aware of is that negative space doesn’t have to be completely solid…it can be a pattern, texture…as long as it acts as the background. I just got a Nordstroms catalog in the mail that does this very thing. Lots of little watercolored silhouettes make up the background and add interest to the cover without taking away from the foreground image.

Here’s an article that explains how to use negative space in your artwork. They show some truly minimalist work where negative space is the main event. Check out the image with the -1. See how the use of texture still acts as negative space? Visit Tutorial 9.

Resources that you should check out!

Here’s a short article from a web designer who has a similar perspective on use of negative space. I like his short story and advice. Check out MyIntervals.

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Foreground and Background: Learning to see

Design Lessons / carina

I think you’ll like this first lesson…it’s quick, but has lots of examples, which is always fun! The best part is once you understand background and foreground and how it works in design relationships, you will be able to see it in your scrapbook layouts, designs, or projects. It will give you a new sense of how space works FOR and AGAINST you.

Foreground (also called figure-ground) is essentially the focal point, the area in the front of a space. The background is the area that surrounds that focal point. This can be easily shown with a letter.

Many times it is easier to see the background if the color is reversed out. As a designer, you have the be very aware of what the background is doing (also called negative space) because that may help you rearrange elements so that the foreground or figure is remembered BEST and the background is just that…background.

Take a look at this example.

This is a paper from my Bella BellaTM Collection at My Minds Eye. I’ve blocked out the background and foreground for you so you can see what I did. Even though there are several elements in this page, the two focal points both help create a dynamic background. The diagonal works both ways…from the bird to the tree as well as the blank space at the top moving between the two objects. It sort of makes an x. Do you see it? It’s what keeps this balanced. It’s not PERFECTLY balanced, which is what would have happened if the tree element had gone in the right-hand corner. Instead, it is moved away from the corner to give it a little more interest and to create that funky background-arrow (the negative space).

Many designers like to play with this idea of foreground-background. Check out this clip of 300. I am not promoting the violence (because wow, this is a bit violent for me!), but it does a great job of showing off (and extenuating) the foreground-background relationship. Be sure to pay attention when objects appear as one thing and then are transformed into another… Just watch the first 30 second to a minute of this and you will get the idea.

Did you notice the horse hair into grass (take a second look!) or the landscape into a face and helmet. There is such a high contract between the background and foreground in this that it makes the relationship prominent.

Here’s another one I love (notice how I am showing a lot of black and white? The relatioship is easy to see when there is such a strong contrast). Here’s Lemony Snicket’s end credits:

Designers really push the limits when they create illusions with the foreground and background. Check this out:

These is a classic examples of foreground and background used to create optical illusions. Do you see the young lady and old lady in the second one? I had to squint and squint to see the old lady and I even had to flip it in photoshop so I could stop looking at the young lady. Hopefully, you had better luck than me! (to see more images like this, go to

http://www.azhearing.com/optical-illusions.htm#yyy and take their test.

Okay, hopefully you get the gist of foreground-background. Just keep the background in mind as you build your images, patterns, and more.

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How to Become a Designer

5 Comments / Design Lessons / carina

Becoming ANYTHING takes work, dedication, and passion. I know many people who really are interested in becoming designers. They want to know what they can do to become one. Many times formal training at a university is not an option, so I have a few words of advice of people who are interested in becoming designers or at least learning how to “see” like a designer. Before I get to the advice, however, I feel like you will find my words more valuable (or at least where I am coming from) if you know how I became a designer.

I didn’t go the traditional route to become a designer. I got my bachelor’s degree in Marketing Communications. It was safe for someone like me…I never felt “creative” enough to really be a designer. My senior year in my BA, I took a “creative advertising class.” The only problem was that I began to feel LIMITED because I couldn’t execute anything (all those good ideas going to waste!). You see, I didn’t know Photoshop, Illustrator, Quark, or InDesign. Not only that, but I really couldn’t tell if something was designed well. I could tell if the advertisement was executed properly but that doesn’t matter if the design completely detracts from the goal (and my sad skills always did).

In my frustration, I met a design intern, Jen Allyson at Continuing Education while I was the marketing intern there. There was obviously magic as she taught me my first ways of “seeing” the world a little differently. She taught me to pull out the ugly and inconsistent while pushing me to find the beautiful. My eyes hurt (literally hurt!) for 2 months as she helped me get together a design portfolio for the University of Minnesota so I could go to grad school. Grad School had always been the plan…but not design grad school. Somehow, I made it into the Design Communications program and went on to get a Masters and Ph.D. in design. I taught foundations classes, theory, typography, graphic design history, and packaging learning more and more as I taught. I made plenty of mistakes and had a few successes too. However, after 5 years of teaching, I found that I missed being a designer and needed to get back to my own creativity. I now have many outlets for my creativity (you can see my shops to the side) along with freelance work and in event planning. I had forgotten how much I LOVE being a designer and the passion I feel about it. (BTW, Jen is STILL my best friend, eight years later…)

Which comes to this blog and the information I plan to divulge on it:). I have to say first that I am not an expert, but I will bring to this blog all the design theory, tips, tricks, and information that will help you to learn to “see” as I did. If you are really, and I mean REALLY interested in becoming a designer, here are my first (and very broad) tips for you as you begin this journey. If you don’t want to be a designer, you just want to better decorate your home, energize your own creative spirit, or create a better scrapbook page than this is still the blog for you! I’ll have interviews with designers of LOTS of different things (graphic designers, industrial designers, interior designers) as well as posts on beautiful things, price comparisons for things I find absolutely delightful, design book reviews, and of course, previews of products coming to 2Peas, Card Nirvana, My Minds Eye, and more!

OKay, I’ve put it off enough….My Advice to get started designing!

1. Choose your medium

Are you completely passionate about your home? Do you move around furniture every chance you get? Do you doodle designs on napkins at the restaurant? Do you like the lines on a piece of clothing and want to imitate it? Finding your first medium is an important step. I say your first because design is like ivy: it creeps into every part of your life! I am primarily a graphic designer, but I love interiors too. I admire clothing designers, but I don’t feel the same passion for it as interiors and graphics (although believe me I will be glued to the TV for Project Runway like the rest of you!). So much of the design theory I add to this site comes from a graphic design background, but you’ll find it applicable to many other areas of your life you design.

2. Find ways to learn | Educate yourself

For most of you, formal training is out of the question. However, some tools are necessary and completely FRUSTRATING in this technology age. So if you want to learn how to digital scrapbook or design professionally, you may need to take a class on Photoshop or Illustrator. Believe me, it is way better than doing it the way I learned to do it: on my own. You can check listings at your local community college or rec center for classes or there are a myriad of online opportunities. I will try to scrounge up a list for you guys soon for those of you who want to go this route. I’d recommend for any designer to get your hands on magazines in your chosen field…so Communication Arts and PRINT for graphic designers. I don’t know what the official interior designer’s magazine, but for just pure eye candy I like domino magazine, dwell, and architectural digest. I will be adding several book reviews and recommendations over the coming blog entries so keep your eyes open, which brings me to my next point, which is

3. Surround yourself with Beauty

What I really mean is to become a designer, you have to re-learn how to see. Those of you who are designers, know what I am talking about. The only way to know the difference between good and bad design (a topic much too extensive to explore here: look for it in future post!) is to surround yourself with GOOD design. Now, I know you are thinking, how do I know if something is “good” design. For now, just try to spend time looking for things in your life that are beautiful to you…we’ll get into the “theory” of it soon enough. Is there a card you think is exceptionally beautiful? A couch that just makes you happy? What is it about these things that make you like them? Is it the way they look? How they function? Really think about the objects you have surrounding you and decided why you like or dislike those things. Check out websites for function (was it easy to navigate?) Did you like the colors? Did you like the shape? Read beautiful and inspiring magazines and books, buy pretty things to place in your home, decorate…in essence, LIVE BEAUTIFULLY! This is a tall order (I know, with two little ones and work, I feel lucky if I can get to the dishes), but what I am asking is SMALL steps. I plan on trying to take small steps to make my life more meaningful too…and I’ll share what I do with you and I can’t wait to hear what you share with me!

4. Practice. practice. practice.

Brillant design doesn’t come the first day of trying, nor the second. Even now, when I am working on a design, many times it is the 50th thumbnail that sticks, not the 10th. It sometimes takes getting through a lot of BAD design to get to something really good. Or I should say that sometimes it even takes a lot of good design to get to something great. So you are going to push your self. As Champ Bear would say, “Practice, Practice, Practice.” My designwork is certainly better now than it was 8 years ago when I first started out. Practicing your design work, whether in a scrapbook page layout, a furniture rearrangement, or wall-color choice are all ways to PRACTICE what your creative spirit needs. I say your creative spirit because WE ALL have creativity waiting to be released. Hopefully, with projects to come you will be able to do this! I certainly want to as I am ALWAYS needing new ways to develop as a designer.

Okay, so I gave you some tips, but the meat is to come. Welcome to design! Learning to “see” will give you more meaning in your life…don’t believe me? Continue to read and we’ll see. Perhaps all you need is a quick lesson on 1920s design, an inspiring interview with a designer turned successful business owner, or a post on the golden mean and how to use it. These are the little lessons that helped me learn how to be a designer and I hope they will make your life more meaningful.

Ready, set, design!

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