Media Kit
Carina Gardner, Inc. is where creativity meets joy. We design beautiful digital downloads, fabric lines, sewing and quilting patterns, and 3D paper crafting projects — all crafted to bring happiness and the pleasure of making to women who love the art of handmade.
Logo
The Carina Gardner logo is the heart of our brand identity. Use only approved variations and always maintain proper clear space, proportion, and background contrast.
Primary — White Background
Primary — Light Background
On Blush
On Dark
On Carina Red
Primary Usage
The full wordmark is the preferred logo in all contexts. Use on white, light, or blush backgrounds for maximum clarity and brand recognition. Always maintain clear space equal to the height of the “c” in carina on all sides.
Background Guidance
The logo works on white, cream, and blush backgrounds as standard. For dark or Carina Red backgrounds, ensure sufficient contrast. Never place the logo on busy patterns, clashing colors, or mid-tone backgrounds where legibility is reduced.
Clear Space & Sizing
Minimum digital size: 150px wide. Minimum print size: 1.5 inches wide. Never stretch, rotate, recolor, skew, add drop shadows, or recreate the logo in any way.
File Formats
Use PNG with transparent background for digital placements. Use SVG or EPS for scalable print applications. Use JPG on white only when PNG is not supported by the platform.
Brand Colors
Our palette centers on a bold, joyful Carina Red with a supporting family of soft pinks, teal tones, and warm neutrals — feminine, warm, and full of creative energy.
Typefaces
Three typefaces form the Carina Gardner typographic system — each with a distinct role across brand, digital, and course materials.
beautiful today.
Share with joy.
Prosper.