More About Design Suite

May 3, 2024 by Carina Gardner Leave a comment

A glimpse into the Design Suite Journey and what our Members are saying

Are you a designer, but struggling to make money? A Surface Designer that wants to uplevel their designs? Or a crafter who would like to take your hobby and turn it into a thriving business that you love? Then you are in the right place because the Design Suite program is just the right place for that!

Join us on a journey through the transformative power of Design Suite as we unveil firsthand accounts from individuals whose lives have been touched by our design program. From budding artists to seasoned professionals, our program has ignited passion, fostered innovation, and sculpted careers in the dynamic world of design. Get ready to be inspired, motivated, and ready to embark on your own creative journey as you delve into the stories of those who have thrived with us. Let their experiences serve as a beacon of possibility and a testament to the boundless opportunities awaiting within the realm of Design Suite. So, come along and discover why our program is more than just education—it’s a gateway to endless possibilities in the vibrant landscape of design.

For example, Michelle had only been in Design Suite for 1 week and this is what she had to say…

We love hearing stories like Michelle’s. Knowing that we are making an impact on our members’ lives is one of the most rewarding things about this program. This is what Ann Marie had to say…

Design Suite has so much information packed in it as you heard from Ann Marie. We have 17 courses on topics such as design principles, business, and learning industry standard design programs. Carina was a professor at the University of Minnesota, so you know that you are getting quality and professional course materials. And on top of that we provide a coach to help you along your journey, so you don’t ever feel lost along the way. As a Mastermind member you also get feedback on your work so that you can continually be getting better and better at design or getting technical help along the way.

One of the things that we hear repeatedly, and we agree, is that we have such a wonderful community of kind, caring, and supportive women. Everyone really wants to see each other succeed and tries to help each other out in any way that they can. The community really is one of a kind and our members really enjoy getting to know each other and have even gotten together outside of Design Suite because of the connections that they are creating.

We hope that you have been inspired by the things that our members have had to say about the program. Whether you have been designing for a while or are just getting started you will find the support and direction that you are seeking in Design Suite.

We would love to have you join us so that we can help you with your creative journey!

Check out our next available Bootcamp to get more information.

https://www.designsuitecourses.com/designbootcamp

Leah Loret de Mola’s Continuing Journey with Design Suite: Finding Fulfillment Through The Challenges of Hard Work

May 1, 2024 by Carina Gardner Leave a comment

Thanks to Carina Gardner’s Design Bootcamp, Leah Loret de Mola was able to take her already creative path, and find further skill and success in her career. Leah discusses with Carina in this podcast about her journey in joining the program and how helpful it truly has been.

Beginning the podcast, Leah starts out saying, “I found Carina Gardner Bootcamp and did the live bootcamp and it basically really fit with my experience because I knew Illustrator. It was like one step ahead of having to start over again.”

Leah began her journey with some limited knowledge in designing, but didn’t know what to do with it. For those who have some creative and designing experience already, your journey can be very similar to Leah’s! She goes on explaining her experience in committing to do Design Bootcamp:

“It was great. It was one hour every day, five days a week. I made sure I scheduled it like an appointment as something I had to do. I loved the live bootcamp, I’ve only done it live so I can’t speak for anything else, but it made a difference because it was really interactive in terms of the chat, and Carina speaking to people that were there live and answering questions on the spot. I think the exciting part for me was building a career in design, and I just didn’t know how to get there, and here was Carina saying ‘I will get you there, and this is how to do it!’… It was just so exciting… I could do it on my own time and grow my business for myself, versus having to work for someone else.”

The Design Bootcamp was an enjoyable and knowledge-filling experience for Leah, and will be for anyone who is committed to it like her. The price of Design Bootcamp is extremely worth it for those who apply what they have learned from it. Leah, for example, was able to make money almost immediately from her creations after joining the program. Throughout the rest of her journey over the past months, there has been on and off success, making the process difficult, but fulfilling.

“I was really lucky, I got some sales at the beginning. I worked really hard in the program for 6 months… it really paid off because I’ve been able to breathe for a little bit and still be able to feel like I’m not missing out on some designs that are up right now as I struggled with where to go… eventually it’ll get there but it’s hard.” Carina chimed in on this conversation by saying, “All of us have to get used to the sucky feeling before the win comes because there’s no such thing as overnight success.”

Just like Leah, those who are persistent and stick with the process will find great success, personal fulfillment, and satisfaction in their work. Any idea of a product to create and sell can be brought to life through Design Bootcamp, and the Design Suite Mastermind program that Leah joined. Although it is a challenging task to take on, there is so much to gain from these resources of becoming a profitable designer.

Overall, Leah has described her journey so far by saying, “it’s been quite a rollercoaster, I didn’t know what to expect… I feel like I can sit here now and say it doesn’t seem like I did a lot, but when I thought about where I was last year at this exact time before I joined the program when I was just figuring out what to do, and I look now, it’s a huge accomplishment. Regardless of sales, it’s just more like that first step to hopefully getting past the first year. I would say it’s been a huge year of building and just seeing where I want to go, and it’s changed and it’s pivoted and I’ve struggled with a lot because you’re really testing ‘how hard do I want to work?’ and ‘how bad do I want this?’ because you’re putting in a lot of time… it’s just a lot of committing… it says a lot about where you’ll go long term.”

By joining the Design Bootcamp, you can unlock your creativity further, no matter how much experience you do or don’t have! To sign up for a bootcamp like Leah, click here

To look at Leah’s work, you can access her website here

To watch the full interview with Leah and Carina, click here

Tracey Rinaldo’s Creative Odyssey with Design Suite

April 29, 2024 by Carina Gardner Leave a comment

Tracey Rinaldo, an entrepreneur and creative designer, met with Carina Gardner and discussed her path to profit with her small business being brought to life through the tips and tricks of Design Suite. Tracey has a unique story tailored to those who are already small business owners, creators of physical and digital art, and people who are looking for the resources necessary to take their creative dreams to the next level.

“My journey has kind of been long and twisted,” Tracey explains, “I’ve been a creative all my life, I just never followed it… This whole thing started with a hair bow, [my daughter and I] went to a little craft show, but I couldn’t let her just sell a hair bow, so I took a bunch of things that I was sewing and then after that I was like ‘I would really love to transition from what I’m doing now to being creative full-time, because this is where my heart is. So I didn’t know where to go, what to do, I just had my little small business side, but I knew I couldn’t replace my income with handmade stuff, I just didn’t have enough time in the day… So I took a few courses… somehow you just appeared, and then I started looking into it, and I was a little bit hesitant because I had been in other online courses and it was just like so many people, so busy… So I ended up in your bootcamp… you acknowledged me and I was like ‘what?!’… I had all the pieces except it was like my puzzle was missing something, and the missing something was selling things and getting off the ground that way. So it was just a bonus that your courses are amazing. I’m in Design Suite and the Mastermind and there are a zillion courses for everything, I seriously can do everything you’ve got.”

As Tracey continued to explain her starting story in the Design Suite program over the podcast, it was nothing short of remarkable. The passion and desire were there to do more with the small business she had started. That’s how she found success in Design Suite and how she started making money.

“I started my business in 2022, so I spent that first year/year and a half just kind of floundering… and then it wasn’t until July that I took the bootcamp, so at the end of July is when I found you. And since July, it’s been a night and day difference,” Tracey states to Carina. Design Suite truly is the tool needed to give people that jumpstart and action on implementing their dreams to real life. Tracey found more effective ways of putting her business out there through the tips and tricks taught in the bootcamps and Design Suite programs.

Tracey also talks about the growth and experience gained from attending craft fairs. “The only one that’s going to get me out there is me… Every show that I do I take something away from it,” she explains. At these fairs, she began to show and display her favorite designs to sell, the custom pet portraits. Tracey has always loved drawing animals, and choosing to further her business by making portraits for people has not only been extremely fun for her, but her target market benefits greatly from the personalized items they receive when they buy from her. Design Suite was able to give her that confidence to keep going to the shows, and even when no sales are made, to leave with more knowledge and insights gained from the people she has met. Her resilience and willingness to keep trying has brought her great fulfillment and success through her journey, and that really is the key. As Carina explains in the podcast, “You’re getting information faster than if you were on just a platform.” Those in person events prove determination to learn more and get your business out there.

Overall, Tracey Rinaldo’s interview on Carina Gardner’s podcast is a must-listen for anyone who is seeking the opportunity to make money off of their creative designs, and find ways to get their work seen by the world. Her story serves as a reminder that with dedication, resilience, and courage, anything is possible. Anyone can be a designer if they put their mind to it, and anyone can make money off of their creations if they are willing to put in the effort to make it happen. Design bootcamps and Design Suite are perfect resources to look into to make those dreams into realities!

If you want to see Tracey’s work, visit her website/etsy, or follow her, you can find her through the following links:

Website: https://www.thecraftedacre.ca/s/order#most-popular
Etsy: https://www.etsy.com/shop/CraftedAcre
Instagram: @craftedacre

Interested in the bootcamp that helped Tracey take flight? Click here to learn more

If you want to watch the full podcast between Tracey and Carina here

Or listen the podcast here

What’s In And What’s Out in Design

April 26, 2024 by Carina Gardner Leave a comment

2024 came in with a bang and the design world has been a buzz. Now that we are 4 months into the year, here are some of the things we are seeing.

Peach Fuzz came in strong as Pantone’s 2024 color of the year while Etsy says that romance is taking center stage. We are seeing both of these things coming to fruition within only a few months of the year.

So what do we see trending hard? Feminine and girly are certainly at the forefront, but you will also see hardworking textures like denim come to center stage.

As always, do not be afraid of niches with loyal followings. We continue to see heightened response to designers and artists who know who they sell to. This includes the science nerd all the way to the charmed jewelry enthusiasts.

For those that want to battle AI’s image sameness we are seeing in the market, simply step out with your own style. We see homegrown, personally-made, and artist-aware becoming an even more valuable aspect of customers who want to purchase from real designers and artists.

As always no matter what the trend, we love designers who are true to themselves. That authenticity always shines through especially as they create smart, consistent business practices.

Ever wanted to be a surface pattern designer? Learn more at www.designsuitecourses.com/designbootcamp

Don’t Miss These Carina Gardner YouTube Episodes

April 24, 2024 by Carina Gardner Leave a comment

Discover a world of creativity and insight with Carina’s YouTube episodes. From unraveling the secrets of crafting repeat patterns for tumbler sublimation projects to redefining success in surface pattern design, Carina’s expertise shines through in every episode. Join her as she teaches with practical advice, unconventional strategies, and invaluable tips to elevate their designs and thrive in the competitive landscape of pattern design. Take advantage of these enlightening episodes – watch now and unlock your creative potential!

How to Create a Repeat Pattern for a Tumbler Sublimation Project

In her episode titled “How to Create a Repeat Pattern for a Tumbler Sublimation Project,” Carina Gardner delves into the intricacies of crafting repeat patterns tailored specifically for tumbler sublimation projects. With a step-by-step approach, she demystifies the process, empowering viewers to unleash their creativity onto this versatile canvas. From selecting the perfect motifs to mastering the art of seamless repeats, Gardner’s guidance equips enthusiasts with the tools needed to elevate their designs to new heights.

Watch the video here

Episode 118: 3 Ways You Can Become the Best Surface Pattern Designer (That You Haven’t Heard Before)

In Episode 118, titled “3 Ways You Can Become the Best Surface Pattern Designer (That You Haven’t Heard Before),” Carina Gardner embarks on redefining the essence of excellence in surface pattern design. Starting from conventional wisdom, she unveils three unconventional yet effective strategies for aspiring designers to carve their niche in the industry. Through a blend of practical advice and insightful stories, Carina inspires viewers to overcome limitations and embrace their unique creative identities.

Watch the episode here.

3 Ways to Earn Money As a Surface Pattern Designer

In her episode on “3 Ways to Earn Money As a Surface Pattern Designer,” Carina Gardner explores the different ways in which designers can monetize their craft. From licensing agreements to product development and beyond, she illuminates the path toward financial sustainability in a competitive landscape. With a keen understanding of industry dynamics, Gardner empowers designers to navigate challenges and seize opportunities, transforming their passion into a lucrative profession.

Watch the episode here.

Carina’s YouTube episodes encapsulate a wealth of knowledge and inspiration for pattern designers of all levels. Through her step-by-step approach, practical advice, and insightful anecdotes, she empowers viewers to unleash their creativity, overcome challenges, and thrive in the competitive landscape of pattern design. Don’t miss out on these episodes – watch now and embark on a journey toward realizing your full creative potential.

Ever wanted to be a surface pattern designer? Learn more at www.designsuitecourses.com/designbootcamp

Why Are All of Design Suite Courses Now 15 Weeks Long?

April 22, 2024 by Carina Gardner Leave a comment

During 2024 and 2025, one of Dr. Carina Gardner’s main goals has been to upgrade all of the coursework to a new academic standard. Carina states, “Right now we are seeing anyone with a tiny bit of technical skill offer a course. Because of this, there is no technical or academic standard that helps customers and students understand how much time and effort those courses will take.”

By changing all the curriculum in Design Suite to 8 week (quarter long) and 15 week (semester long) course work, it will help customers understand the extent of exactly what they are purchasing so that they can continue their professional development.

Many of the courses in Design Suite have lifetime access (of the site designsuitecourses.com) and these are continually upgraded. All 17 courses will be getting a reboot over the next two years at no cost to students.

“Our main goal,” states Dr. Carina Gardner, “Is to help expectations. Often do-it-yourself designers believe they should start making money in their new business in 3 months. This is an unrealistic expectation especially for many who have not had any formal design or business training.”

For the last three years, Dr. Carina Gardner’s Design Suite program has been helping new and struggling designers learn how to set up a business, understand what is happening in the marketplace, and put in structures for long term success. She emphasizes that it takes a lot of time and education to build a successful business but it is completely doable with the right mentorship.

Ever wanted to be a surface pattern designer? Learn more at www.designsuitecourses.com/designbootcamp

Currently, acceptance into Design Suite is only available by taking a session of Design Bootcamp Register today to learn more about how design and business education could be the right move for you.

Top 10 Episodes: Insights and Strategies for Aspiring Designers and Entrepreneurs

April 17, 2024 by Carina Gardner Leave a comment

During these videos Carina talks about the exciting world of creative entrepreneurship. Knowing your stuff can make all the difference! Whether you’re just starting out as a surface pattern designer or dreaming of turning your hobbies into a business, soaking up wisdom from those who’ve been there can be a game-changer!

Episode 118: Three Ways You Can Become The Best Surface Pattern Designer (That You Haven’t Heard Of)

Carina shares three super cool strategies to help budding surface pattern designers step up their game. What makes this video special? It’s packed with fresh ideas you probably haven’t heard before. Whether you’re a pro or a newbie, this episode will inspire you and give you that extra push to become a top-notch designer. If you’re eager to boost your design skills, you won’t want to miss this!

Episode 150: How Your Silhouette or Cricut Machine Could Be Making You Money

Ever dreamt of turning your hobbies into a money-making gig? Well, in this episode Carina talks about how you can do just that with your Silhouette or Cricut machines! From making custom goodies to creating unique designs, it dives deep into the many ways you can cash in on your creative side. Get inspired and motivated to turn your passion into cold, hard cash!

Episode 167: How To Be a Surface Pattern Designer Without Going Back To College

If you’re feeling a bit unsure about diving into formal design education, don’t worry! In this episode, Carina’s got your back with loads of encouragement and down-to-earth tips. We’ll talk about the power of learning on your terms, building up those skills, and making the most of all the awesome stuff you can find online. Get ready to feel empowered to carve out your path in the exciting world of surface pattern design!

Episode 186: Three Ways to Earn Money as a Surface Pattern Designer

Ready to explore the world of financial success? In this episode, Carina is diving into three awesome ways for surface pattern designers to make your creative work profitable!

Whether it’s through licensing deals or freelancing gigs, we’ve got all the insider tips to help you boost your income and make the most of your talents. Get excited to learn how to maximize your earning potential and turn your passion into profit.

Episode 260: What Prevents You from Creating

Hey there, ever find yourself stuck in a creative rut? Don’t worry, you’re not alone! In this episode, Carina is diving deep into those pesky creative blocks that all designers and entrepreneurs face. Get ready to unleash your full creative potential and tackle any hurdle that comes your way!

6. Episode 163: How To Start Your Surface Pattern Design Business

Starting your own business can feel like a big leap, but don’t worry – this episode answers all your questions! Whether you’re just dipping your toes into the world of surface pattern design or ready to dive in headfirst, Carina has you covered with all the tips and tricks you need.

From nailing down your brand to spreading the word with savvy marketing, we’ll walk you through every step of the journey. Get ready to turn your dreams into reality with this comprehensive guide to launching your very own venture!

Episode 204: Two Reasons Crafters Should Design for their Cricut and Silhouette Machines

Crafters possess a unique advantage when it comes to designing for cutting machines like Cricut and Silhouette. In this episode Carina highlights the symbiotic relationship between crafting and machine design, underscoring the potential for synergy and innovation in this market.

Episode 261: Do You Have a Hobby or a Business?

Ever wondered about the difference between turning your hobby into a business? Well, in this episode, Carina dives into that topic! We’ll challenge you to see your creative passions from a business perspective, setting you up for success in making money and keeping things going strong for the long haul!

Episode 275: Two Things That Will Make You a Great Designer

This episode delves into the two essential qualities that define exceptional designers: a willingness to innovate and a deep understanding of end-user needs. By prioritizing these aspects, aspiring designers can elevate their work to new heights.

Episode 281: Zero to $100,000.00

Join Carina as she shares her inspiring journey of starting her own design business and reaching the impressive milestone of $100,000 in revenue. In this engaging episode, Carina opens up about the challenges she faced, the lessons she learned along the way, and the strategies that helped her achieve her goals.

To wrap it up, the top 10 episodes from this series are like a goldmine of tips and tricks for all you budding designers and entrepreneurs out there! Whether you’re looking to unleash your creative genius or figure out the ins and outs of running your own business, these episodes have got you covered. They’re jam-packed with wisdom and inspiration to help you kickstart your journey to success in the exciting world of design and entrepreneurship. So, get ready to dive in, soak up all the knowledge, and start making your dreams a reality!

Ever wanted to be a surface pattern designer? Learn more at DESIGN BOOTCAMP

The Power of Calling Yourself a Designer

April 15, 2024 by Carina Gardner Leave a comment

Why do you need the confidence to call yourself a designer?

What is a Designer? What makes someone a designer vs. not a designer? To me a designer is one that takes a concept and brings it to life in various forms. So, if you are creating and putting things together then you are a designer, no matter your skill level.

As designers we all have varying styles, talents, and creative skill sets which make us different from each other, but we all have at least one thing in common and that is the title of “designer.” But why is there a hesitancy to fully embrace this title? Is it fear of judgment, or simply a lack of confidence, or something else? This is something that I hear all the time, “I have Imposter Syndrome”, “Am I good enough”, and “I’m not nearly as good as so and so!” These are all limiting beliefs that will inevitably hold you back if you let them or listen to them. However, it’s time to embrace this title and acknowledge the importance of confidently owning your identity as a designer. Here’s why:

Validation of Your Craft

By calling yourself a designer, you’re not just acknowledging your own abilities, but also validating the countless hours of learning, practice, and dedication you’ve invested in your craft. It’s a recognition of your skills and expertise in shaping ideas, solving problems, and creating impactful visuals that resonate with your audiences. Even if you are just starting out, we learn by doing and everyone has to start somewhere.

Empowerment and Self-belief

Confidence breeds success. When you confidently proclaim yourself as a designer, you are more willing to take on new challenges, push your boundaries, and pursue opportunities that align with your passion. This type of thinking will take you places that you may never thought possible. Believing in your abilities opens the door to growth, allowing you to unleash your full potential. When you lack that confidence, you are more likely to stay stagnant and not move forward because you are too scared to try. Many successful designers are where they are today because they had the confidence in themselves to create a career that they love.

Credibility in the Industry

Clients, collaborators, and employers are more likely to trust and respect you when you confidently present yourself as a designer. Your self-assurance communicates professionalism and competence, creating confidence in others that you have the skills and expertise to deliver exceptional results. This credibility can lead to more fulfilling projects, higher-quality clients, and increased opportunities for career advancement.

Ever wanted to be a surface pattern designer? Learn more at www.designsuitecourses.com/designbootcamp

Inspiration for Others

Your confidence as a designer not only benefits yourself but also inspires those around you. By proudly owning your identity and showcasing your work with confidence, you become a role model for aspiring designers who may be struggling with their own self-doubt. Your journey serves as a beacon of hope and encouragement, showing others that it’s possible to overcome obstacles and thrive in the creative industry. Whether it’s sharing insights, collaborating on projects, or mentoring aspiring designers, your confidence enables you to make meaningful connections and foster a supportive environment where creativity can flourish.

So, to all the talented individuals out there who hesitate to call themselves designers, it’s time to shed the doubts and embrace the title with pride. Your creativity, passion, and dedication are what define you as a designer, and by confidently owning your identity, you unlock a world of possibilities for yourself and inspire others to do the same. We all have something to bring to the table with our unique talents. Remember, you are not just a designer—you are a visionary, a problem solver, and a creative. And in my opinion the world could use a little more creativity in it.

Is your dream to become a designer? Join our next Design Bootcamp to find out how.

Learn the Secret to Turning your Passion into Money with Carina’s New Book “Make Art that Sells”

April 8, 2024 by Carina Gardner Leave a comment

With her latest book, “Make Art that Sells”, author and designer Carina Gardner delivers a roadmap for artists and

designers to unleash their money making potential in the vast online marketplace.

“Make Art that Sells” reveals the “secret sauce” for any artist trying to transition from starving to thriving in their art business. Most artists lean heavily on the idea that art should simply be a form of self-expression and many don’t think of their art as a business at all. “Make Art that Sells” challenges that mindset.

“The Make Art that Sells Formula is meant to allow you to add your personal style and self expression to the creative process…not take away those things.” Chapter 1

“Make Art that Sells” powerfully shows how a single formula can work to boost any art career whether it be digital art such as cutting machine files for Cricut or Silhouette, stickers, clipart, art prints and printables to more traditional art forms.

Ever wanted to be a surface pattern designer? Learn more at www.designsuitecourses.com/designbootcamp

Carina unveils a blueprint for artistic entrepreneurship that empowers creators and artists to build a sustainable career. The “Make Art that Sells” formula is a simple, plug and play way for artists and creators to create a clear framework for their businesses. Whether you identify as an artist or a designer this book is for you.

“There are two key things that you have to do as a creative to make art that sells. First, make art that your custome can use and, second, distribute your art where it can easily be bought.” Chapter 1

Carina analyzes well known artist’s successes and failures throughout history and why the term “starving” is often synonymous with art. She examines the lives and art of well known artists, writers and musicians such as Vincent Van Gogh, Emily Dickinson, and Johann Sebastian Bach as well as Leonardo da Vinci, Rembrandt and Michelangelo to illustrate why mindset makes a difference.

“Even if you have no intention of becoming Van Gogh or any other famous artist, being a creative today means finding your customer.” Ch. 2

“Usefulness is the simplest piece of the puzzle in explaining why more artists are not making art that sells. It’s not the fault of the art. It usually boils down to a lack of usefulness.” Chapter 6

Some of the things readers are saying about this book:

“I have never seen something more fit to my life and goal than Carina Gardner’s design approach. Leveraging her knowledge of her doctorate in design, her success as a teacher and her experience as a businesswoman is more than design, it is about changing the lives of designers. Teaching how to make my designs make money and to accomplish my dreams. I highly recommend starting that journey with Carina Gardner’s book, Make Art that Sells.” Coleen Rood, draft designer.

“Make Art That Sells” is an insightful book that outlines a practical formula. It has provided me with a clear concise understanding of where my design business is and how to take it to the next level.

Overall, it’s a must-read for anyone looking to turn their passion for art into a profitable venture.” Coffeemomma Creations

This book is for artists looking to elevate their craft and monetize their creations. Carina provides valuable insights and practical strategies to help artists frame their business and start generating income.

Whether you’re a seasoned professional or just starting on your artistic journey, this book offers a comprehensive guide to navigating the art market and building a sustainable career.

Inside, you’ll learn:

How to identify your niche and find your customer.
How to make your product stand out in the online marketplace by developing your own personal style.
How to create products for your customer that are both beautiful and useful.
How to create your personal brand.
Methods for expanding your reach and growing your customer base.
Possible selling vehicles available to artists and designers.

With Carina Gardner’s expert guidance, you’ll gain the confidence and skills needed to transform your passion into a profitable venture.

Available now at Amazon.

Make Art that Sells

Grab your copy and start making art that sells!

Carina also includes a bonus Masterclass for FREE! Click below to get it. Use the code makeart to receive this for free.

www.makeartbook.com

If you have been following along and have never joined a Design Bootcamp, I’m going to encourage you to sign up! It’s 5 hours of workshops and we have live versions going on often so that you can come and ask questions. Go to www.designsuitecourses.com/designbootcamp

#MakeArtThatSells #ArtisticEntrepreneurship #CarinaGardner #ArtBusiness #CreativeSuccess #surfacepatterndesign

Have You Registered For Your Free Ticket to the Craft and Design Event?

April 3, 2024 by Carina Gardner

Are you ready to dive into a world of creativity? Mark your calendars for the Craft and Design Event happening on Thursday, April 18th, and Friday, April 19th, 2024! This two-day event promises to be an unforgettable experience for creatives, crafters, designers, artists, surface pattern/textile designers, and small business owners alike.

What to Expect:

Inspiring Speakers: Get ready to be inspired by 20 speakers who will share their knowledge, techniques, and insights.
Latest Trends and Techniques: Stay ahead of the curve by learning about the latest trends and techniques in the world of crafting and design. Whether you’re a seasoned pro or just starting out, our event will provide valuable insights to help you stay at the forefront of your craft.
Skill Enhancement: Elevate your skills to the next level with hands-on workshops and demonstrations. Whether you want to master a new software or refine your existing techniques, our event offers something for everyone looking to level up their skills.
New Revenue Streams: Discover new ways to turn your passion into profit. Our event will provide invaluable tips and strategies for earning as a creative.
Holiday Inspiration: Get a head start on your holiday crafting with a plethora of ideas and inspiration.

Don’t miss your chance to be a part of this exciting virtual event! Mark your calendars, gather your crafting supplies, and get ready for an unforgettable experience. Stay tuned for more updates and announcements as we countdown to the Craft and Design Event 2024! Get your FREE ticket here: https://www.designsuitecourses.com/event

See you there!

Turning Creativity into Cash: Simone Bowles’ Profitable Journey with Design Suite

April 1, 2024 by Carina Gardner

Simone Bowles, a two-year Design Suite member, discusses with Carina Gardner about the incredible success and money she has made after joining the program in this podcast. She begins by talking about how she chose a career that was not quite creative enough for her.

Simone states, “I read this book by Julia Donaldson called the Artist’s Way, and she said that a lot of people who were creative go into careers that are almost creative.” In a world brimming with opportunities, the journey of fulfilling one’s creative and entrepreneurial aspirations can often feel like a daunting task. Simone took a leap of faith that many are afraid to do, leaving her past career and pursuing her creative dreams by joining the Design Suite program, tailored for aspiring designers who want to make money with their creations.

“In terms of actual graphic design, I knew nothing,” Simone explains, “I came from a world that was so different. [I felt like] the imposter, like ‘how am I going to do this?’ …But then I [remembered] that they chose me for a reason… It grew me in so many ways… and if you were to ask me the year before ‘would I do freelance graphic design’, it would be a definite no… I thought it would be so hard.”

Simone went into the program with hardly any experience of creative design. However, as the process went on for her, passion was ignited, breathing life into her artistic visions. She quickly found a love for what she was doing. She explained that, “This is for me, I want all of the things,” as the program went on for her. After the first year of the program, there was so much that Simone learned. She felt the strong desire to continue for another year, allowing her to make lots of money from this. “Honestly I feel like I can call myself a designer now… once you do, the jobs come!” Opportunity was met with hard work, and Simone’s work took off.

When talking about her success, Simone stated, “Just be open to the path that [comes] to you. If you try to go down one road you get so much resistance… I made the money within my second year [of the program]… I made enough to pay for the kids’ school tuition which isn’t cheap… and that was in my second year!”

After the decision was made to pursue this dream of Simone’s, she was rewarded. Design Suite is the catalyst for inspiration to make money, and Simone did just that in her second year of the journey. She was extremely grateful and emotional over the success she has reaped in the podcast when explaining the money she made to pay for the tuition of her kids’ educations. You truly get what you pay for when you join the Design Suite courses, along with opportunity and fulfillment bursting at the seams.

Not only did Simone make a great amount of money, she also built incredible relationships with those in the Design Suite community, which is huge. Simone goes on to say, “It’s key… I just know people I can go to who are now friends of mine… in the sewing world… in the patent world… in the papercraft world… that is gold.” She continues by saying, “There’s so many things [that make Design Suite good value]… It really is the community and the information… Design Suite has those supports.”

From all across the globe, there are members of the Design Suite program, and these members build one another up, offer advice, help, and friendship, taking things to a more meaningful level through this program. This brings that human connection that is missing in a lot of programs.

The opportunities are endless when becoming a member of Design Suite and embarking on the journey, allowing for personal and professional growth. The program serves as a catalyst for self-discovery, empowering individuals to leverage their strengths and carry out their niches in the creative landscape. Simone Bowles is an excellent example of this coming to reality.

To access Simone’s business and creations, you can follow her on Instagram: @_simonebowles_ or find her on Etsy: SBPARTYPRINTABLES.

If you want to watch the entire interview with Simone here:

Or listen to the podcast here: https://www.buzzsprout.com/2040698/14510635-episode-415-making-money-as-a-designer-with-simone-bowles.mp3?download=true

Why the Empty Space?

February 12, 2009 by carina 1 Comment

I have been meaning to write on this topic for sometime, but have kept putting it off. So here it is, a look at empty space and why designers love it and others do not. I started thinking about this because I was doing a project for work and had created this beautiful front cover for a program. The design only covered about one third of the area and was situated in the bottom left corner of the page. The design was sent back to me with a HUGE logo to cover the top portion of the program to “get rid of the empty space.”

So my question is, Why are people afraid of empty space? I have heard some of the following remarks: it’s boring, it doesn’t look like much time was spent on it, it’s too simple, or it makes it more interesting if it is all covered up.

It’s interesting that these are some of the reasons why “empty space” is a problem. First of all, empty space, or negative space or white space, as a designer would call it, is really important all on its own. Negative space allows us to focus in on what is important and to draw contrast between the foreground and background. The important thing is to make good use of your negative space.

What do I mean by this? I mean, make your “empty space” count. Make it important. You do this by really creating an interesting shape with your background or doing things in the design that makes the foreground that much more important.

I think the use of negative space and this question of “use of empty space” brings up the question of what a designer’s responsibilities are. Is our only job to to make things look pretty? I hope not. When I first got into design I felt like it was the perfect marriage between marketing and art. As far as I’m concerned, designers are organizers. We take visual information and organize it in a way that it is easy to understand visually. That’s why negative space is so important. We need it to help organize the different elements that need to co-exist and give accurate information.

One way to do this is to simplify your designs. Probably the most famous example of a designer who decided to simplify his design is Lucian Bernhard. This German designer entered a competition for Priester matches and started out with a design with multiple layers of information and imagery. He stripped away everything until all he had left was the brand name and image of the product.

mp5712priester-matches-posters

He won the competition because the poster clearly showed off the product and brand name. As a designer, that’s our job. To create focal point, the area where the eye rests or concentrates, that is strong and lets the audience know right away what the message is.

Here are a few examples negative space used well. Look at them and think very carefully about what your eyes is drawn to. Is there a logically way that you automatically look at this? Are you reading it left to right? Top to bottom? Or does the designer push you another way.

Saul Bass (famous for his movie poster)

saulbass

KidsHaus RoarGrowl

Milton Glaser’s Bob Dylan Poster

dylan_poster

Michelle Brusgaard Photograph

Ellen Lupton’s Thinking with Type Cover

thinkingwithtype

BluLima’s Let Them Eat Cake Screenprint Poster

These are just a few examples to get you thinking about negative space. One thing to be aware of is that negative space doesn’t have to be completely solid…it can be a pattern, texture…as long as it acts as the background. I just got a Nordstroms catalog in the mail that does this very thing. Lots of little watercolored silhouettes make up the background and add interest to the cover without taking away from the foreground image.

nordstroms

Here’s an article that explains how to use negative space in your artwork. They show some truly minimalist work where negative space is the main event. Check out the image with the -1. See how the use of texture still acts as negative space? Visit Tutorial 9.

Resources that you should check out!

Here’s a short article from a web designer who has a similar perspective on use of negative space. I like his short story and advice. Check out MyIntervals.

[ad]

A Couple of My Digital Scrapbooking Layouts

February 2, 2009 by carina

Here are a couple of layouts I did using my Paris and Co. Collection at 2Peas. These layouts will also be on sale on Feb 10th with the Paris and Co. 12 x 12 Album! I used the French Frame Ups, Mixed Up Alpha, Princess Papers, Lazy Days Doodles, French Solids, Lil Traveling Journal Bits, Ribbon Stash, Elementary 2 Stitching, Journaling Stamps, Elementary 2 Card Board Cutouts, Elementary 2 elegant alpha brushes.

carinagardner_2ps_parisco_album12x12_9_sirifliss_sm

carinagardner_2ps_parisco_album12x12_2_csf_sm

carinagardner_2ps_parisco_album12x12_1_sm1

Foreground and Background: Learning to see

January 19, 2009 by carina

I think you’ll like this first lesson…it’s quick, but has lots of examples, which is always fun! The best part is once you understand background and foreground and how it works in design relationships, you will be able to see it in your scrapbook layouts, designs, or projects. It will give you a new sense of how space works FOR and AGAINST you.

Foreground (also called figure-ground) is essentially the focal point, the area in the front of a space. The background is the area that surrounds that focal point. This can be easily shown with a letter.
foreback_a1
Many times it is easier to see the background if the color is reversed out. As a designer, you have the be very aware of what the background is doing (also called negative space) because that may help you rearrange elements so that the foreground or figure is remembered BEST and the background is just that…background.

Take a look at this example.
foreback_exampleb
This is a paper from my Bella BellaTM Collection at My Minds Eye. I’ve blocked out the background and foreground for you so you can see what I did. Even though there are several elements in this page, the two focal points both help create a dynamic background. The diagonal works both ways…from the bird to the tree as well as the blank space at the top moving between the two objects. It sort of makes an x. Do you see it? It’s what keeps this balanced. It’s not PERFECTLY balanced, which is what would have happened if the tree element had gone in the right-hand corner. Instead, it is moved away from the corner to give it a little more interest and to create that funky background-arrow (the negative space).

Many designers like to play with this idea of foreground-background. Check out this clip of 300. I am not promoting the violence (because wow, this is a bit violent for me!), but it does a great job of showing off (and extenuating) the foreground-background relationship. Be sure to pay attention when objects appear as one thing and then are transformed into another… Just watch the first 30 second to a minute of this and you will get the idea.

Did you notice the horse hair into grass (take a second look!) or the landscape into a face and helmet. There is such a high contract between the background and foreground in this that it makes the relationship prominent.

Here’s another one I love (notice how I am showing a lot of black and white? The relatioship is easy to see when there is such a strong contrast). Here’s Lemony Snicket’s end credits:

Designers really push the limits when they create illusions with the foreground and background. Check this out:

These is a classic examples of foreground and background used to create optical illusions. Do you see the young lady and old lady in the second one? I had to squint and squint to see the old lady and I even had to flip it in photoshop so I could stop looking at the young lady. Hopefully, you had better luck than me! (to see more images like this, go to

http://www.azhearing.com/optical-illusions.htm#yyy and take their test.

Okay, hopefully you get the gist of foreground-background. Just keep the background in mind as you build your images, patterns, and more.

How to Become a Designer

January 18, 2009 by carina 5 Comments

Becoming ANYTHING takes work, dedication, and passion. I know many people who really are interested in becoming designers. They want to know what they can do to become one. Many times formal training at a university is not an option, so I have a few words of advice of people who are interested in becoming designers or at least learning how to “see” like a designer. Before I get to the advice, however, I feel like you will find my words more valuable (or at least where I am coming from) if you know how I became a designer.

I didn’t go the traditional route to become a designer. I got my bachelor’s degree in Marketing Communications. It was safe for someone like me…I never felt “creative” enough to really be a designer. My senior year in my BA, I took a “creative advertising class.” The only problem was that I began to feel LIMITED because I couldn’t execute anything (all those good ideas going to waste!). You see, I didn’t know Photoshop, Illustrator, Quark, or InDesign. Not only that, but I really couldn’t tell if something was designed well. I could tell if the advertisement was executed properly but that doesn’t matter if the design completely detracts from the goal (and my sad skills always did).

In my frustration, I met a design intern, Jen Allyson at Continuing Education while I was the marketing intern there. There was obviously magic as she taught me my first ways of “seeing” the world a little differently. She taught me to pull out the ugly and inconsistent while pushing me to find the beautiful. My eyes hurt (literally hurt!) for 2 months as she helped me get together a design portfolio for the University of Minnesota so I could go to grad school. Grad School had always been the plan…but not design grad school. Somehow, I made it into the Design Communications program and went on to get a Masters and Ph.D. in design. I taught foundations classes, theory, typography, graphic design history, and packaging learning more and more as I taught. I made plenty of mistakes and had a few successes too. However, after 5 years of teaching, I found that I missed being a designer and needed to get back to my own creativity. I now have many outlets for my creativity (you can see my shops to the side) along with freelance work and in event planning. I had forgotten how much I LOVE being a designer and the passion I feel about it. (BTW, Jen is STILL my best friend, eight years later…)

Which comes to this blog and the information I plan to divulge on it:). I have to say first that I am not an expert, but I will bring to this blog all the design theory, tips, tricks, and information that will help you to learn to “see” as I did. If you are really, and I mean REALLY interested in becoming a designer, here are my first (and very broad) tips for you as you begin this journey. If you don’t want to be a designer, you just want to better decorate your home, energize your own creative spirit, or create a better scrapbook page than this is still the blog for you! I’ll have interviews with designers of LOTS of different things (graphic designers, industrial designers, interior designers) as well as posts on beautiful things, price comparisons for things I find absolutely delightful, design book reviews, and of course, previews of products coming to 2Peas, Card Nirvana, My Minds Eye, and more!

OKay, I’ve put it off enough….My Advice to get started designing!

1. Choose your medium

Are you completely passionate about your home? Do you move around furniture every chance you get? Do you doodle designs on napkins at the restaurant? Do you like the lines on a piece of clothing and want to imitate it? Finding your first medium is an important step. I say your first because design is like ivy: it creeps into every part of your life! I am primarily a graphic designer, but I love interiors too. I admire clothing designers, but I don’t feel the same passion for it as interiors and graphics (although believe me I will be glued to the TV for Project Runway like the rest of you!). So much of the design theory I add to this site comes from a graphic design background, but you’ll find it applicable to many other areas of your life you design.

2. Find ways to learn | Educate yourself

For most of you, formal training is out of the question. However, some tools are necessary and completely FRUSTRATING in this technology age. So if you want to learn how to digital scrapbook or design professionally, you may need to take a class on Photoshop or Illustrator. Believe me, it is way better than doing it the way I learned to do it: on my own. You can check listings at your local community college or rec center for classes or there are a myriad of online opportunities. I will try to scrounge up a list for you guys soon for those of you who want to go this route. I’d recommend for any designer to get your hands on magazines in your chosen field…so Communication Arts and PRINT for graphic designers. I don’t know what the official interior designer’s magazine, but for just pure eye candy I like domino magazine, dwell, and architectural digest. I will be adding several book reviews and recommendations over the coming blog entries so keep your eyes open, which brings me to my next point, which is

3. Surround yourself with Beauty

What I really mean is to become a designer, you have to re-learn how to see. Those of you who are designers, know what I am talking about. The only way to know the difference between good and bad design (a topic much too extensive to explore here: look for it in future post!) is to surround yourself with GOOD design. Now, I know you are thinking, how do I know if something is “good” design. For now, just try to spend time looking for things in your life that are beautiful to you…we’ll get into the “theory” of it soon enough. Is there a card you think is exceptionally beautiful? A couch that just makes you happy? What is it about these things that make you like them? Is it the way they look? How they function? Really think about the objects you have surrounding you and decided why you like or dislike those things. Check out websites for function (was it easy to navigate?) Did you like the colors? Did you like the shape? Read beautiful and inspiring magazines and books, buy pretty things to place in your home, decorate…in essence, LIVE BEAUTIFULLY! This is a tall order (I know, with two little ones and work, I feel lucky if I can get to the dishes), but what I am asking is SMALL steps. I plan on trying to take small steps to make my life more meaningful too…and I’ll share what I do with you and I can’t wait to hear what you share with me!

4. Practice. practice. practice.

Brillant design doesn’t come the first day of trying, nor the second. Even now, when I am working on a design, many times it is the 50th thumbnail that sticks, not the 10th. It sometimes takes getting through a lot of BAD design to get to something really good. Or I should say that sometimes it even takes a lot of good design to get to something great. So you are going to push your self. As Champ Bear would say, “Practice, Practice, Practice.” My designwork is certainly better now than it was 8 years ago when I first started out. Practicing your design work, whether in a scrapbook page layout, a furniture rearrangement, or wall-color choice are all ways to PRACTICE what your creative spirit needs. I say your creative spirit because WE ALL have creativity waiting to be released. Hopefully, with projects to come you will be able to do this! I certainly want to as I am ALWAYS needing new ways to develop as a designer.

Okay, so I gave you some tips, but the meat is to come. Welcome to design! Learning to “see” will give you more meaning in your life…don’t believe me? Continue to read and we’ll see. Perhaps all you need is a quick lesson on 1920s design, an inspiring interview with a designer turned successful business owner, or a post on the golden mean and how to use it. These are the little lessons that helped me learn how to be a designer and I hope they will make your life more meaningful.

Ready, set, design!